When we talk about sustainable fashion, we often immediately think of materials: organic fabrics, recycled fibers, natural dyes. But in reality, sustainability in fashion is much more than just a green label. It is a true philosophy that embraces the entire life cycle of a garment and examines its impact on the environment, people, and communities.
It means, for example, reflecting on how the raw materials used to produce the fibers we wear every day are cultivated: how much water was used to grow that cotton? Were harmful pesticides applied that damage the ecosystem? But it also means questioning who made that garment, under what conditions they worked, whether they were fairly paid and protected in their rights.
Sustainable fashion aims to minimize waste, limit polluting emissions, and adopt circular production processes, such as repurposing scraps or recycling materials. It is a model that recognizes and values craftsmanship, preserving local skills and textile traditions that risk disappearing under the pressure of mass production.
But sustainability is also about consumer education: it is an invitation to choose more consciously, to slow down, to stop buying impulsively and start appreciating the true value of things again. It is the opposite of fast fashion: it is fashion that speaks of quality rather than quantity, care rather than haste, identity rather than conformity.
Ultimately, sustainability is a balance to be built every day between aesthetics, ethics, and responsibility. It’s about asking not just what I wear, but how and why I wear it.
Italian Brands to Watch
Sustainable fashion in Italy is not just a trend—it’s a growing ecosystem made up of brands that blend aesthetic vision, social responsibility, and environmental awareness. From small artisan ateliers to the most innovative startups, each project tells a unique story, yet they all share a common thread: rethinking the value of clothing. Here are a few names to keep an eye on.
Candiani Denim: The Sustainable Heart of Made in Italy Jeans
Candiani Denim is an Italian excellence in the world of sustainable denim, with over 80 years of history and a strong commitment to responsible innovation. Located between Milan and the Ticino Park Nature Reserve, the brand has made sustainability a core part of its DNA by integrating cutting-edge technologies and low-impact production processes, such as Indigo Juice® dyeing and the Coreva™ weaving system—the world’s first biodegradable stretch denim. Candiani champions a short and transparent supply chain, uses organic and recycled cotton, and continuously invests in research to reduce water and energy consumption. A true benchmark for international brands that value quality and responsibility.
Save The Duck: ethical outerwear that saves animals and the planet
Save The Duck is an Italian brand founded in 2012 by Nicolas Bargi with the goal of creating technical and stylish garments without harming animals. From the outset, the company chose to avoid using goose down, replacing it with PLUMTECH®, an innovative, lightweight, and cruelty-free synthetic insulation. The entire project is based on ethical and environmental values: Save The Duck is a 100% animal-free brand, certified by PETA, and has been carbon neutral and a B Corp since 2019, reflecting its concrete commitment to sustainability and social responsibility. Through the use of recycled materials, supply chain transparency, and inclusive communication campaigns, the brand positions itself as a voice for positive change in fashion, proving that style, performance, and respect for the planet can go hand in hand.
Blue of a Kind (Re-made in Italy)
Blue of a Kind is an Italian sustainable fashion brand founded in Milan in 2018 by Fabrizio Consoli. Its philosophy is rooted in a circular approach and sartorial upcycling: no new fabrics are used—only materials from discarded garments or deadstock, particularly denim, which are regenerated through processes of deconstruction and redesign. Each piece is one-of-a-kind, the result of conscious design that reduces environmental impact in terms of production, water, energy, and chemicals.
The aesthetic is inspired by the Japanese concept of wabi-sabi, which celebrates imperfection and the story embedded in objects, reinterpreting the past through a contemporary lens. Blue of a Kind produces exclusively in Italy, within a 30-mile radius of its headquarters, to minimize emissions from logistics. The brand also stands out for its cultural initiatives and creative collaborations that support the culture of sustainability.
Eyelet Milano: Curated Collections and Transparency
Eyelet is a sustainable fashion brand that blends minimalist aesthetics with environmental responsibility in every collection. Founded with the goal of reducing the impact of the textile industry, Eyelet exclusively uses certified organic fabrics, regenerated fibers, and low-resource production processes. Each garment is designed to last over time, both in quality and style, reflecting an ethical approach to fashion that prioritizes transparency and a short supply chain. Eyelet not only promotes more conscious consumption, but also commits to socially responsible practices by collaborating with local artisanal workshops and supporting inclusion initiatives.
Cettina Bucca: Fashion as a Conscious Creative Act
There is a way of dressing that doesn’t follow trends, but listens to the soul. That doesn’t chase time, but inhabits it. That doesn’t conceal, but reveals. It’s an aesthetics of feeling, a poetics of being, where clothing becomes language and the body a narrative space. This is the vision of fashion proposed by Sicilian designer Cettina Bucca.
In this sensitive universe, fashion weaves into life through four vital forces: Joy, Art, Beauty, and Strength. Four elements that manifest in everyday gestures and in the fabrics we choose to wear. Each garment becomes an extension of identity, a fragment of light that tells the story of who we are.
Joy is inner vibration, resonance between body and universe. It’s the moment we feel perfectly aligned with ourselves. It’s an emotion shaped into form and worn—an intimate and powerful privilege.
Art is the pursuit of the sublime, the ability to see a living masterpiece in every detail. Clothes become moving canvases, with creativity exploding in every seam. Wearing them means inhabiting one’s uniqueness, day after day, in a constantly renewed dance with the world.
Beauty is presence, connection, listening. It’s the caress of a precious fabric on the skin, the fluidity of a line that gracefully follows the body. It’s the meeting of the eye and the heart, of aesthetics and ethics, of the handmade and the soul that created it.
Strength is authenticity. It’s the freedom to express oneself without fear, to be unfiltered, to face time as an ally, not an enemy. It’s the courage to be oneself, always. To stand out not through excess, but through coherence. To live fashion as a declaration of love for one’s own story.
In a world that’s accelerating, choosing garments that speak of emotion, awareness, and beauty means slowing down to listen. It means affirming a new idea of femininity: free, conscious, and sensitive. A fashion that is not consumed but cultivated. That is not displayed but lived. That does not divide but unites.
A fashion, ultimately, that is both voice and vision—so that each day can be a new, radiant creative act.
Salce 197: Dolomite Elegance Between Innovative Design and Sustainability
Salce 197 is an Italian brand of luxury bags and accessories that combines contemporary aesthetics, craftsmanship, and a commitment to sustainability. Founded by Aldo Cafiero and rooted in the Veneto region, the brand takes its name from the historic family headquarters located at Via Salce 197 in Limana, in the heart of the Dolomites. The brand was born from the Cafiero family’s long-standing experience in the production of eyewear accessories, which Aldo Cafiero transformed into a leather goods project blending functionality with sophisticated design.
Salce 197 bags stand out for their innovative use of thermoformed shells combined with soft leathers, creating a harmonious contrast between structure and fluidity.
Each collection draws inspiration from alpine landscapes, alternating between natural hues and vibrant tones. The brand’s sustainability commitment is reflected in its use of recyclable packaging, leathers compliant with REACH regulations, local production to reduce transport emissions, and materials like EVA—commonly used in food packaging for its safety and lightness. Salce 197 proves that elegance and responsible innovation can go hand in hand.
Seay – fashion awareness and community
Made in Italy, circular spirit, and a vision that goes beyond fashion. Seay is a brand that blends innovation and responsibility through garments made exclusively with certified, recycled and/or organic materials. Its distribution is carbon neutral, the packaging is compostable and certified by TUV Austria, and the RE3 model – Reduce, Reuse, Recycle – lies at the heart of the project: a virtuous system designed to extend the life cycle of existing garments.
But Seay doesn’t stop at minimizing environmental impact. It promotes a 4.0 business model where digital innovation, green economy, and outdoor wellbeing come together in a conscious and shared lifestyle. This philosophy also gave birth to SOSEATY (S.O.S. + SEA + SOCIETY), a phonetic play on the word “society” that expresses the desire to build an active, interconnected community where everyone plays a part in driving change.
Atelier By Valentina Bellotti – The Tailoring of Bespoke Accessories, Between Creativity and Consciousness
Born as a natural evolution of the former V.BellStudio, Atelier By Valentina Bellotti marks a new beginning for the designer—a result of deep reflection and awareness. Driven by a desire for authenticity and renewal, Valentina has chosen to place human connection and direct relationships with her clients at the heart of her work, giving life to a new concept: the Tailor Made Experience.
In a time when personalization often relies on algorithms, Valentina restores value to craftsmanship and co-creation. Every accessory begins with a conversation: a first meeting where the client shares her style, desires, and needs. From this exchange, the designer develops three custom design proposals. Once “the right accessory” is selected, the piece is crafted entirely by hand, with every detail treated with care and expertise.
For Valentina, sustainability is not just about materials—though she works exclusively with surplus leathers to avoid waste—but above all, it’s a way of approaching fashion that prioritizes time, listening, and uniqueness. It’s an invitation to slow down and rediscover the beauty of an object that is conceived, desired, and created together: a #neverwithout accessory, made to last.
Michela Meni Studio – The Value of “Less, but Better”
Founded in December 2020, Michela Meni Studio is a sartorial project born from the desire to combine ethics, sustainability, and quality. At the core of the brand lies a clear philosophy: “less, but better”, which encourages a renewed appreciation for what we wear, promoting a conscious approach to consumption and a deep respect for both the environment and people.
Material selection is key: the studio works exclusively with deadstock fabrics—high-quality surplus textiles from past collections of major fashion houses—transforming them into unique and unrepeatable garments. Each collection arises from meticulous research of fine fabrics, contributing to waste reduction and the creative reuse of existing resources.
All production takes place in Italy, in artisan workshops where traditional skills are valued and time dedicated to each garment becomes synonymous with care and attention to detail. Operating outside the constraints of fast fashion, Michela Meni Studio takes the time needed to ensure high standards and uncompromising aesthetics.
In a fashion landscape dominated by speed, the brand stands out for its commitment to creating garments that last and tell stories of authenticity, research, and respect.
CasaGIN – The Brand Specializing in Sustainable Underwear and Loungewear
CASAGiN is an Italian sustainable clothing brand born at the end of 2017 from an idea by Daniela, its founder, who brings over ten years of experience as a buyer for leading luxury brands in both Europe and China. Through this extensive career in the fashion industry, Daniela observed firsthand the environmental and social issues within the system, which led her to create a brand in harmony with both people and nature, rather than harmful to them.
The project took shape independently and was entirely self-funded: Daniela launched CASAGiN from her own home, devoting evenings and weekends to her dream while still working for a well-known luxury brand in Milan. The name of the brand reflects its core values: “casa” meaning a safe and welcoming home, and “GiN” standing for Genuine – Innovative – Natural, three keywords that define its identity.
Today, CASAGiN is a women-led company that promotes ethical fashion through comfortable, long-lasting garments made with innovative, low-impact materials.
Francesca Marchisio – The Metamorphic Designer
Francesca Marchisio is an Italian designer based in Reggio Emilia and the founder of her namesake brand, launched in 2018. Her training at the Istituto Marangoni in Milan and her work experience with the MaxMara Group have profoundly shaped her design approach. In 2001, she received the MaxMara Award at Riccione Moda Italia, and in 2007 she won the Next Generation prize promoted by the Italian National Chamber of Fashion, presenting her collection at Milan Fashion Week Fall/Winter 2008.
The Francesca Marchisio brand is known for creating metamorphic garments using upcycled materials, organic fibers, and sustainable fabrics. Her collections blend prêt-à-porter fashion with industrial design methods, resulting in authentic, functional pieces. Many of her garments are reversible and modular, allowing the wearer to express their personality and adapt to different contexts.
Marchisio’s philosophy is rooted in the ideas of transformation and circularity, drawing inspiration from nature. Through her work, she advocates for a sustainable fashion system that mirrors natural processes, emphasizing the importance of durable and biodegradable materials. Since 2011, with her Sacaporter project, she has explored the concept of modular and reversible clothing, anticipating today’s growing shift toward responsible fashion.
ZEROBARRACENTO – The Gentle Design that Redefines Sustainable Elegance
ZEROBARRACENTO is a conscious fashion brand founded by Camilla Carrara, a Milan-based designer with a pioneering vision and a background in fashion design from Politecnico di Milano. After various experiences in the textile and fashion industries, Carrara launched her project in 2017, combining aesthetics, ethics, and innovation, with sustainability at the core of her creative research. The name ZEROBARRACENTO is a programmatic statement: zero waste, zero stereotypes, zero age or gender limits. At the heart of her philosophy is zero-waste design, a cutting and pattern-making method that completely eliminates textile waste, allowing for 100% use of available materials.
ZEROBARRACENTO garments are characterized by essential lines and soft shapes, designed to be fluid, inclusive, and timeless. They are made from sustainable and certified materials sourced from responsible suppliers, often the result of experimentation with regenerated, biodegradable, or cellulosic fabrics.
Camilla Carrara has built a brand that merges tailoring and responsibility, responding to a growing demand for transparency and circularity. Each piece comes with a digital passport detailing its origin, materials, and production process, fostering a more conscious relationship between product and person.
ZEROBARRACENTO’s design embraces gender-neutral elegance, celebrating individual freedom and adapting to diverse bodies, identities, and lifestyles. Through collaborations with cultural institutions, green startups, and innovative textile companies, the brand has built a virtuous ecosystem, positioning itself as a model of regenerative fashion on the international stage.
Tiziano Guardini – Fashion Born from an Embrace with Nature
Tiziano Guardini is a Roman designer who has made sustainability the core of his creative vision. After earning a degree in Economics and studying at the Accademia di Costume e Moda in Rome, Guardini began a unique journey blending craftsmanship, innovation, and a deep connection to the environment. His aesthetic, often described by the press as eco-glam, merges fluid forms, natural references, and a radically ethical approach.
In 2017, he won the Green Carpet Fashion Award as Best Emerging Designer, presented by the Italian National Chamber of Fashion and Eco-Age for his visionary approach—becoming one of the first Italian designers to receive international recognition for sustainable fashion.
Tiziano Guardini’s collections stand out for their use of innovative, cruelty-free materials, such as plant-based fibers, regenerated fabrics, and natural dyeing techniques. His collaborations with companies like Aquafil (producer of regenerated nylon ECONYL®), Orange Fiber, and Vegea (which uses winemaking by-products to create fabrics) underscore his commitment to rethinking the entire fashion supply chain.
His design is not only sustainable but also deeply spiritual. Each garment tells a story of connection with the Earth—an invitation to rediscover the beauty of living in harmony with the planet. His fashion shows, often true artistic performances, become contemporary rituals where fashion becomes a medium of awareness and transformation.
Guardini’s philosophy is based on the belief that sustainability is not a trend, but a path of inner and collective growth. Through his work, he invites us to imagine a fashion that does not destroy but regenerates; that does not consume but nourishes; that does not divide but unites.
Tiziano Guardini is now one of the most prominent figures in the new wave of ethical Italian fashion. His vision embodies a future in which creativity becomes an act of love for the world, and beauty is measured by our ability to care for it.
ACBC – Anything Can Be Changed: One Step at a Time
Founded in 2018, ACBC – Anything Can Be Changed was born from a radical idea: to prove that change is possible. More than just a brand, ACBC is a platform for sustainable innovation that brings together fashion, research, and environmental responsibility. Based in Milan – cradle of design and capital of a new ethical mindset – ACBC has a clear mission: to transform the fashion industry, one step at a time. Its name is a manifesto: anything can be changed.
For years, ACBC has worked alongside over 100 international companies, supporting them in reducing their environmental impact and building a new production paradigm. The vision is clear: transform 1% of fashion retail by 2030, acting on multiple levels – corporate, manufacturing, and communicative – through an integrated, scientific approach.
At the heart of the project lies Research & Development, which drives every phase: from the selection of low-impact materials (such as corn, cactus, or grape waste), to modular and circular product design, to ESG consulting for businesses. All solutions are measured and certified using tools like Life Cycle Assessment (LCA), which calculates in detail the environmental footprint of each product.
But ACBC is not just about technological innovation – it’s a culture of change. With a multidisciplinary team of over 40 professionals, each with an average of 15 years of experience, and a global network of suppliers, universities, and institutions, ACBC is redefining the role of fashion: from a vehicle of consumption to a tool of awareness.
Collaborations with brands like Missoni, Save the Duck, Diadora, and Philippe Model show that sustainability can be desirable, scalable, and competitive. And above all, that change is no longer an option – it’s a necessity.
ID.EIGHT – Where Identity and Sustainability Meet Style
ID.EIGHT fuses identity and regeneration through a project of eco-sustainable sneakers made with innovative materials, including food industry waste and recycled components. The name itself conveys its deeper meaning: ID (Identity) and EIGHT (the infinity symbol), representing the power of regeneration and reflecting the philosophy of eco-sustainability. The unisex collection features refined designs inspired by the ‘90s, with a strong focus on reducing environmental impact.
The project was born from the meeting of Dong Seon Lee and Giuliana Borzillo, two professionals from the footwear industry. Dong, a fashion graduate from Seoul, brings a creative, minimalist Eastern vision, while Giuliana, with academic roots in Naples and at Polimoda in Florence, contributes marketing expertise and a strong sustainability sensibility. Together, they created a line of sneakers that combines aesthetics with ethical responsibility.
The brand officially launched in 2020 thanks to a crowdfunding campaign supported by 320 backers, turning the founders’ passion and complementary skills into a tangible and innovative presence in the sustainable fashion landscape.
Quid: Ethical Fashion, Inclusion, and Beauty Born from Change
Founded in Verona in 2013 by Anna Fiscale and Ludovico Mantoan, Progetto Quid is today one of the most significant players in the Italian landscape of sustainable and social fashion. A virtuous laboratory where surplus fabrics from top luxury brands meet the talent of vulnerable individuals, giving life to ethical, accessible, and contemporary collections.
The core idea is simple and powerful: to transform waste into resources, while simultaneously creating real employment and inclusion opportunities for people – especially women – with difficult pasts. Quid’s journey began with small collaborations with local tailoring workshops promoting inclusive female employment. In 2014, the first collection was launched, followed by a collaboration with the women’s section of the Montorio Prison. Quid’s creations started gaining recognition through pop-up stores and multi-brand retailers.
In 2015, the first production site opened in the Avesa district of Verona, employing 17 women. It was a symbolic year, also marking the opening of the first Quid Store in Verona and the start of partnerships along an ethical and sustainable supply chain, regulated by Article 14 for work inclusion.
In the following years, Quid continued to grow and strengthen its structure. Outlet stores opened in Vallese di Oppeano and Cadriano, followed by shops in Mestre, Bassano del Grappa, Milan, and Genoa. The team exceeded 100 employees and expanded with a second production site, while the first corporate welfare program, LIBERA-MENTE, took shape. In 2018, the UN recognized the transformative power of the project, awarding Quid the Momentum for Change – Lighthouse Activity award for its commitment to female inclusion and climate action.
In 2020, during the pandemic, Quid showed clarity and vision by pivoting to the production of reusable face masks in less than three weeks. From this experience came a renewed focus on a network of local sustainable supply chains, which was formalized in 2022 under the name “Innesti”: an ethical district involving tailoring workshops, inclusive manufacturers, and responsible Made in Italy businesses.
Meanwhile, SHEWILL – an inclusive leadership program co-designed by employees – was born, along with a second warehouse dedicated to the recovery and valorization of textile surplus. In 2023, Quid celebrated its tenth anniversary, with a network of over 150 collaborators and more than 100 partner companies that believe in a way of doing business that generates both human and environmental value.
Rifò: The Future of Fashion is Spun from the Past
In the heart of Prato’s textile district, where recycling has been a tradition since the 19th century, Rifò was founded in 2017 from the visionary idea of Niccolò Cipriani. After working in international cooperation in Vietnam, Niccolò returned to his hometown with a deep conviction: it is possible to produce beautiful, durable, and circular clothing and accessories starting from what already exists.
The name “Rifò” comes from the Tuscan dialect and means “to remake” – a key word that guides every choice the brand makes: regenerate fabrics, regenerate local work, regenerate the very meaning of fashion.
The process is both simple and revolutionary: old garments made of wool, cashmere, denim, or cotton are selected, shredded, and transformed into new yarns without the use of chemicals or dyes, minimizing environmental impact. Production takes place within a 30-kilometer radius of Prato, following a short, transparent, and responsible supply chain model that highlights the artisanal know-how of the region.
Each Rifò garment is designed to last, to be reused, repaired, and ultimately regenerated again. It is a piece that tells a story of care, proximity, and circularity. From sweaters to coats, t-shirts to babywear, every item is created to reduce waste and promote conscious, slow consumption.
MYAR: Memory is Regenerated, Sustainability is Worn
Founded by Andrea Rosso in 2014, MYAR is more than a brand: it is a moving archive, a tailored reflection on time, identity, and the value of reuse. The name itself is an anagram of the word “army,” emphasizing a deep connection with the military world—not as a symbol of conflict, but as a heritage of functionality, durability, and collective storytelling.
Each MYAR garment originates from authentic military archive pieces from various eras and countries, regenerated and reinterpreted with a contemporary touch. It’s a meticulous and poetic process that breathes new life into technical materials and forgotten fabrics, transforming them into unique creations where every stitch tells a story and every detail becomes a language.
Andrea Rosso, son of Diesel founder Renzo Rosso, merges fashion, culture, and sustainability into a creative practice that honors the past while looking ahead. MYAR proposes a new aesthetic of reuse, where vintage military wear becomes a visual narrative about change, fluid identity, and a more ethical future.
The brand operates consistently within a responsible production ecosystem, promoting local craftsmanship, waste reduction, and the valorization of manufacturing know-how. Each collection invites reflection on our relationship with objects, the time they hold, and the power of fashion to transform not only appearances but also consciousness.
Fortela – Artisanal Elegance That Looks to the Past to Build the Future
Founded by Alessandro Squarzi and Alessia Giacobino, Fortela is a luxury Italian brand born out of a love for vintage archives and a desire to blend classic Italian aesthetics with military, Western, and American inspirations. Each garment is the result of careful stylistic and cultural research, enriched by travels, experiences, and an aesthetic sensitivity that merges different worlds into a unique sartorial vision.
Fortela’s identity is defined by a free, authentic, and timeless style where Italian artisanal mastery meets the excellence of Japanese fabrics. Impeccable cuts, balanced weights, and sophisticated pairings make each collection a harmonious balance of tradition and innovation.
More than just a brand, Fortela is a statement of intent: a reverence for quality, handcrafted details, and a way of dressing that celebrates history, authenticity, and sustainability understood as durability, value, and uncompromising craftsmanship.
THEMOIRè – Ethical Fashion, Material Research, and a Regenerative Vision
Founded in Milan in 2019, THEMOIRè is much more than an accessory brand: it is an ethical and visionary project that merges creativity, responsibility, and positive impact. At its core lies a strong commitment to the planet and to people, through conscious choices that minimize environmental impact and promote sustainable growth.
THEMOIRè collections are born from constant research into innovative and alternative materials, carefully selected for their ecological value and ability to tell a new story of luxury. These include fabrics made from pineapple leaves, apple industry waste, cork, natural raffia, eco-fur, and recycled cotton. Each bag results from a transparent and responsible supply chain: linings are made 100% from recycled materials, mainly PET bottles, while threads and labels come from regenerated nylon, including disused fishing nets.
With a sophisticated and contemporary style, THEMOIRè proves that fashion can be a powerful tool for change, capable of reconciling aesthetics, innovation, and environmental responsibility.
Nicoletta Fasani – Ethical Tailoring Between Geometry and Social Engagement
Nicoletta Fasani is a Milan-based designer who, since 2010, has combined craftsmanship, design, and sustainability in her brand. With a degree in philosophy, she turned her passion for textiles and geometry into innovative garments such as the BI-NIKI, based on the rectangle shape and without fastenings. Sustainability lies at the heart of her project: she uses certified natural or deadstock fabrics, produces locally, and promotes traceability through Digital Product Passports (DPPs) in collaboration with Renoon.
Believing that beauty stems from ethics, she offers collections that are attentive to both aesthetics and environmental impact. Her clients appreciate the harmony between form, color, and consciousness. Fasani envisions an even more circular future, promoting the use of waste materials in both educational and corporate settings (such as with the “Scartoria” project). She has received institutional awards for her commitment and is listed among the Lombardia 2030 Companies.
Miomojo – Gentle Luxury Born from Awareness
Miomojo doesn’t follow fashion—it redefines it. Based in Bergamo, this Italian brand designs handbags that unite ethics and aesthetics, with a keen eye on social and environmental impact. Built on deep and authentic values, Miomojo is a Benefit Corporation and a certified B Corp, placing kindness—toward animals, the planet, and people—at the core of its mission.
Production is 100% cruelty-free: no animal-derived materials are used. No leather, feathers, silk, or wool. Instead, innovative vegan and next-gen materials are employed, derived from plant-based or recycled resources, carefully selected and crafted in the best Italian districts. The result? Luxury accessories with uncompromising beauty, durability, authenticity, and respect.
Every Miomojo bag is also a concrete act of activism: 10% of sales are donated to organizations working to protect animals and the environment. In addition to financial support, the brand promotes volunteerism, awareness, and high-impact projects both locally and globally.
Miomojo proves that true luxury today lies not in ostentation, but in alignment with one’s values. It resides in the daily choice of a design that not only dresses, but inspires—because the most evolved fashion doesn’t shout: it acts.
Coffioner: Italian Sneakers Born from Coffee
Coffioner is an Italian brand that blends contemporary design, sustainability, and innovation through an unexpected material: used coffee grounds. Created with the goal of reducing waste and revaluing food by-products, the brand has developed proprietary technology to transform coffee waste into material for sneaker uppers, resulting in eco-friendly, antibacterial, and naturally deodorizing footwear. Coffioner sneakers are lightweight, durable, and designed for a modern, conscious lifestyle. Beyond the use of recycled materials, the entire production process favors local suppliers and low-impact practices. A concrete example of circular economy and how even a daily ritual like drinking coffee can become the key ingredient for a more sustainable fashion future.
SCARPA – Walking Towards Sustainability, from the Dolomites to the Himalayas
Founded in 1938 in Asolo by visionary Irish lord Rupert Guinness, SCARPA is now a global leader in the outdoor footwear industry, blending Veneto’s artisanal heritage with technical innovation and a strong environmental commitment. Over 60% of its production is still Made in Italy, but the company – now a Benefit Corporation – looks to the future with a clear vision: combining performance, social responsibility, and environmental respect. Initiatives like the Green Manifesto and LIFE Re-Shoes are concrete steps towards circularity and reducing environmental impact.
(The guide was edited by Gaiazoe)
